Tradition and technology have converged, forging a new realm of promotion. The marriage between out-of-home (valuable, high-profile “real estate” for reaching mobile consumers) and technology (dynamic, changeable networked messaging) has created a new spectrum of display types across a wide range of CBS Outdoor properties.
Digital Ads: Digital Outdoor Advertising
Digital Media Billboards in iconic locations entice consumers with timely, relevant messaging that is continually updated and fresh. Digital outdoor advertising using LCD TV Networks represent an exciting and new digital media capable of rallying a city around bold images and full motion digital ads. Our Digital Media Mall Networks are at the cutting edge of digital media advertising – offering eye-catching, full motion commercials and information when shoppers are in the buying mindset. And our Digital Ads Rail Network entertains, informs and persuades a captive audience as they shuttle to and from work.
CBS Outdoor has a unique perspective on digital media advertising and evolving technology, and we will continue to develop new venues and creative digital media for our advertisers to promote their products and services. Technology is constantly moving forward, and we are committed to making the best of these innovations available to our clients.