New York's subway system is the heart and pulse of the city. With 26 interconnected routes, the subway system is an ingenious and complex network of travel within the city – making it a great opportunity for a high-visibility NYC subway advertising campaign. According to the Metropolitan Transportation Authority (MTA), average weekday subway ridership was 5.2 million in 2008, the highest since 1951. Yearly ridership was 1.6 billion, the highest since 1950.
As the fourth most popular metro transit system in the world, the clean, well-maintained fleet of nearly 7,000 cars makes over 8,000 weekly trips. There are 468 stations serving as stops and transfer points for these cars.
NYC Subway Interior Advertising
NYC subway advertising with Subway Interiors is the perfect way to command the attention of busy commuters in a captive setting. Whether riders are in for a long or short ride, you can rest assured that your ads will be the focal point of their attention. As they wait to arrive at their next stop, they have the irresistible opportunity to look for new and interesting content within subway cars. CBS Outdoor helps you make your message the center of attention. Subway Interior Ad options include: Car Cards, Brand Trains and Interior Wraps.
NYC Subway Exterior Advertising
This type of New York subway advertising creates a stir in places where there is a high visibility of moving trains. Whether in the station interacting with commuters or near highways, these ads are sure to stick in the minds of all who see with them. CBS Outdoor offers a few options for MTA advertising, including Exterior Wraps and Subway Strips, which offer unique canvases for creative flexibility.
MTA Platform Display Advertising
Target the hard-to-reach New York commuter audience, including corporate decision makers and executives, with high-impact Platform Display ads. Frequent ridership means frequent exposure to your MTA advertising campaign during morning and evening rush hours. Drive your message to potential customers with this highly visible medium, easily seen by pedestrians on all sides of the platforms. Platform Display Ad Options include 1-Sheets, 2-Sheets, 3-Sheets, Dioramas, and Clocks.
“Station Domination” enables you to display message(s) on every media space in New York subway stations. You can enhance the experience with specialized displays strategically placed in high-traffic areas. The result of such an NYC subway advertising campaign is a virtual exhibit that surrounds consumers with messages throughout their commutes. With so many sites in one high-profile station, these sponsorship venues are ideally suited to MTA advertisers with multi-faceted messages. They also do a tremendous job of brand reinforcement by generating multiple impressions for riders during a single visit. Learn more
Multiple points of exposure & availability at almost any station within the entire NYC subway system make turnstiles a ‘can’t miss’ format! Turnstiles allow advertisers to diversify their messaging with an array of formats - turnstile ‘arms’ supplemented by upper and lower decals are prime messaging space. Whether commuters are entering or exiting the station, this format commands the attention of New York’s 5 million+ riders during their daily travels. In addition, targeted advertising programs, either by station or by borough expand messaging into New York’s outerboroughs.