Have you ever wondered how we take a plain old subway train and turn it into an exciting, dynamic moving advertisement? Check out the gallery below for an exclusive look behind the scenes at our full subway wrap, launched in partnership with the New York Rangers in celebration of their top-seeded entry into the 2012 NHL Playoffs.
Many hours are spent making sure that the visuals are perfectly sized and flawlessly aligned. Our expert team meticulously checks every square inch to ensure we deliver a perfect execution.
Individual pieces of the wrap are cut to size by hand, and our team attends to every detail so that the seats, walls and roof flow seamlessly together.
The finished product was revealed at Grand Central station to the delight of fans and NHL legends Mark Messier, Adam Graves and Rod Gilbert.
No hockey game is complete without some high-energy music to hype up the fans so, to add to the excitement, a DJ and band were brought in to entertain the crowds.
It took a lot of hard work, but it was worth it for such a special day. Click here to see more of the launch celebration.