Target Audience: The affluent market
Media Buy: Billboards and Kiosks throughout Dallas, Highland Park, Frisco, Plano, Southlake, Fort Worth and all the surrounding suburbs.
Rationale: The company wanted to generate brand awareness and increase sales. They wanted to reach a customer base they do not currently have and show off their message to the highly coveted upscale consumer. They figured Outdoor was the best way to brand their business because it shows off their campaign to a large number of passersby daily. Also, CBS Outdoor has the ability to target the affluent demographic they wanted to reach.
Results: The campaign was extremely effective and successful. The campaign generated brand awareness in the market and noted that sales increased shortly after the campaign went up.
Ryan Meyer - Senior Buyer - St. Bernard Sports