: Adults 18+
Media Buy: Billboards throughout the Memphis Metro Market
Rationale: Just a few years ago, Southland Greyhound Park, which sits just minutes from Downtown Memphis in West Memphis, Ark., introduced its electronic games of skill to the Memphis market and joined the gaming industry in the Mid-South. With 10 Casinos advertising in the Memphis market, Southland decided they needed a way to “stand out” among the crowded market. “Outdoor gave us the opportunity to convey our message in a high traffic area to our target audience with a compelling attention grabbing execution.”
Results: In order to allow Southland Park Gaming and Racing to “stand out in a crowd” a 14’ in diameter 3-D backlit Poker Chip was designed to make their board really standout. This 500 lb chip was constructed and attached to their new location. Over 100,000 eyes saw this spectacular on a daily basis, which at night illuminated one of the busiest arteries in Memphis, and reaffirmed that Southland Park Gaming and Racing is much more than Greyhound Racing, and that it is a major player in the gaming industry. "We could not be more pleased with our experience with CBS Outdoor on this project,” said Rob Hoerter, Director of Client Services for TMB Marketing. “From the amazing location to the coordination, construction and installation of our concept everything was handled professionally and with a level of excitement for the project that mirrored our own. We can't wait to get working on our next outdoor project with CBS" The returns on their investment have already been great enough that they are now considering a second location in the Memphis market.
Bobbi Jones - Director of Marketing, Southland Park Gaming & Racing
Rob Hoerter -
Director of Client Services,
TMB Marketing Group